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About Us

We’re a Canadian leader in vitamins, supplements, and minerals. Our innovative products are safe, effective and scientifically formulated from natural sources to help you make the most out of each day.

Our Values

Education & Learning

We are committed to educating our customers about our products. Learning what ingredients, minerals, herbs, and supplements we use and how they can improve your health.

Environment & Sustainability

Our raw materials are only sourced from trusted suppliers and subjected to a comprehensive set of defined laboratory tests to ensure their purity, potency, and stability.

Trust and Transparency

With more than 300 tests in all stages of production our quality controls are maintained to the highest possible standard. Your health matters to us which is why we’ve gone above and beyond for over 50 years!

Our Obligation To Mother Nature

We are passionate about the health benefits that nature can deliver to while also having a responsibility to take care of our environment.
That’s why we:
  • Installed 100% recyclable, low-density polyethylene packaging film. Thus reducing our amount of cardboard used by 108,000 lbs annually.
  • Switched our bottles to HDPE, a 100% recyclable material endorsed in all communities.
  • Recycle an additional 87,000 lbs of paper, corrugate and plastic waste annually.

Let us tell you a little bit about our story.

We’ve been supplementing lives since 1965. It all started with Rolf Zimmerman and his wife, a German baker and registered nurse, who shared extensive knowledge and passion for nutrition and natural remedies. In 1952 they came to Toronto, Canada and opened a bakery business, but it soon evolved into the perfect blend of their two professions: a natural health food store. The couple would import herbals from their homeland for local consumers and soon the demand for their natural remedies became so strong that they closed their store and focused on developing, manufacturing, and distributing products to natural health retailers across the country.
We hope to inspire people to lead healthier, more fulfilled lives by developing, manufacturing, and marketing natural health products of the highest quality. Let’s share, learn and experience a healthy lifestyle together!