SWISS NATURAL AND BREAKFAST FOR LEARNING PARTNER TO FUEL HEALTHY BODIES AND MINDS FOR CANADIAN CHILDREN
(Toronto, ON – May 18, 2010) – Breakfast for Learning is proud to announce that they have been chosen as the charitable partner of choice by Swiss Natural, manufacturers of vitamins and supplements. Swiss Natural will support Breakfast for Learning in their mission to empower communities to start and sustain child nutrition programs to enhance learning and healthy development of children and youth.
“We’re thrilled to be supporting Breakfast for Learning and look forward to an enduring partnership. There are synergies within our organizations as both are concerned with nutrition, health and wellness. We believe in the importance of the programs Breakfast for Learning administers, providing children with the proper nutrition to feed their bodies and minds so they can learn and grow. Health conscious children grow to become health conscious adults.” said Sheryl Willison, Director of Marketing at Swiss Herbal Remedies Ltd.
This partnership brings together Swiss Natural’s dedication to health, wellness and nutrition with Breakfast for Learning’s vision to ensure that every child in Canada attends school well-nourished and ready to learn. Swiss Natural plans to embrace BFL in aspects of their corporate fundraising initiatives, cause-marketing programs and employee volunteering.
“We are delighted that Swiss Natural has chosen Breakfast for Learning as their charitable partner of choice” says Jennifer White, Director, Resource Development and Communications, Breakfast for Learning. “Through our child nutrition programs, Breakfast for Learning is committed to providing Canadian children with the healthy food they need to fuel their bodies and minds. And our partnership with Swiss Natural will help us continue our work towards providing a healthy future for our youngest Canadians”.
Research shows that well-nourished students show improved memory, problem-solving skills and creative abilities — overall, they perform better in school. In 2009, Breakfast for Learning funded 2,900 child nutrition programs across Canada, serving healthy breakfasts, lunches and snacks to more than 222,300 children and youth in a nurturing environment.
For more information on Breakfast for Learning and Swiss Natural products please visit www.breakfastforlearning.ca and www.swissnatural.com.
About Breakfast for Learning
Breakfast for Learning was founded in 1992 as the first and most comprehensive national organization in Canada dedicated to the direct support of school nutrition programs and the healthy development of children and youth. Having served over 300 million meals to date, Breakfast for Learning continues to utilize a community development model with over 30,000 volunteers who deliver breakfast, lunch and/or snack programs across the country. For more information, visit www.breakfastforlearning.ca.
About Swiss Herbal Remedies
Swiss Herbal Remedies was established in 1965 and is Canadian owned and operated. The company began as two natural health food stores located in Toronto. After much success, the company began manufacturing, wholesaling and distributing natural supplements. Since then the company has grown to include over 400 vitamins, minerals and supplements under the Swiss Natural brand name. Today, Swiss Herbal Remedies employs over 140 people across the country supplying natural health products to retail partners and distributing many products internationally. Swiss Natural pillar brands include, Natural HRT®, Total One® Multi Vitamins and Solutions®. For more information, visit www.swissnatural.com.
Katrina Cinelli – Manager, Marketing and Communications, Breakfast for Learning
Phone: 416-487-1046 ext. 31